Your audience is already asking AI who to trust. I show them what AI actually sees.
Maria Dykstra diagnoses why B2B companies are invisible to AI systems.
Keynotes, podcast interviews, panels, and workshops on B2B AI visibility. Eight signature topics. Data-backed. Diagnostic.
"AI doesn't reward the best company. It rewards the clearest one."Book Maria to Speak
The signature talk
Your Competitor Is Being Recommended by AI. You're Not Even Listed.
Established B2B brands are being erased from AI-generated buyer shortlists by competitors half their age. 89% of B2B buyers now use generative AI as a primary research tool. 95% of winning vendors are on the buyer's Day One shortlist. That shortlist is forming inside ChatGPT, Perplexity, and Gemini, before vendors know the opportunity exists.
This talk shows audiences the exact mechanism that decides who gets cited, why 40-year-old brands lose to 8-year-old competitors, and the three structural failures that repeat across every B2B category. Every attendee leaves with a 5-minute diagnostic they can run before they walk out of the room.
Every talk is a diagnosis.
Each topic is a full talk, a panel contribution, or a written piece. All eight are built from the same diagnostic framework and 50+ B2B audits. All eight are data-backed.
Your Competitor Is Being Recommended by AI. You're Not Even Listed.
The invisible revenue leak. How AI-generated shortlists form before sales knows the opportunity exists, and why 40-year-old brands are losing to 8-year-old competitors.
Ranking #1 on Google Doesn't Mean You Exist to AI
The Great Decoupling. For 25 years, Google ranking and search visibility were the same thing. They aren't anymore. Only 11% of domains are cited by both ChatGPT and Perplexity for the same query.
Your Pipeline Is Being Decided Before Buyers Ever Talk to You
The dark funnel just got darker. 89% of B2B buyers use generative AI. 83% of the buying journey happens before a vendor meeting. 95% of winners are on the Day One shortlist. If AI can't classify you, your CRM never shows you the deal.
AI Trusts Reddit More Than Your Marketing Team
82% of AI citations come from earned media. Google paid $60M/year to license Reddit data. Your category narrative is being written by strangers while your content team publishes into a system that doesn't weight them.
Your Rebrand Won't Exist to AI Until 2027
AI's deep associations take 18 to 24 months to update through training cycles. A rebrand launched today is invisible to ChatGPT's parametric memory until 2027. Most marketing teams don't know this is happening.
You're Blocking the Bots That Decide Who Gets Cited
The silent killer of AI visibility. Most B2B companies have PerplexityBot or GPTBot blocked at the server level and don't know it. WAFs and security plugins block AI crawlers by default. The fix is 30 minutes. Most companies take 6 months to discover the problem.
Most Companies Are Fixing AI Visibility at the Wrong Layer
The Algorithmic Authority Stack: a 7-layer diagnostic framework for AI visibility. Why publishing more content won't fix a broken identity. Why schema investment fails without semantic consistency. The sequence matters as much as the fix.
AI Can't Recognize Your 20 Years of Expertise
Experienced founders and executives are being treated as participants instead of authorities. The problem isn't recognition. It's that the proof signals AI uses to verify expertise don't exist in a form the model can read. Your credentials live in your head. AI needs them in your schema.
Same diagnostic. Different delivery.
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Keynote (20 to 45 min)One signature topic, data-backed, built for audiences of 100 to 2,000. Includes live category diagnostic if the event format allows.
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Podcast interview (45 to 60 min)One-on-one preferred. Maria arrives with prepared soundbites and data points. Ideal for hosts who want a guest who makes editing easy.
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Panel (30 to 60 min)With other B2B marketing, AI strategy, or revenue leaders. Contrarian takes welcome.
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Workshop (90 min to half day)Diagnostic framework-led. Participants leave with their own Layer-specific failure identified.
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Executive briefing (30 to 60 min)Private, tailored to a specific company's AI visibility situation. Often precedes a full Algorithmic Authority Audit engagement.
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Contributed article (1,500 to 3,000 words)Data-backed, framework-driven. Published under the outlet's masthead. Research citations available.
Every talk is backed by primary research.
Every talk is backed by The Algorithmic Authority Index, Wave 1. The first systematic benchmark of AI visibility across 20+ B2B companies including Salesforce, Vanta, Hims & Hers, and monday.com. Full findings available for event programs, conference materials, and journalist citation.
of companies tested failed Layer 4 (Training-Ready Content) regardless of size or budget. Including Salesforce, the $41B category creator of CRM, not cited once by Perplexity for AI CRM strategy queries.
of companies co-fail Layers 1 and 3 (identity and category language). These two failures compound across every audit.
of the 20 companies had an active AI visibility measurement system. They were optimizing for systems they could see while the one costing them pipeline was invisible.
Not a theorist. A practitioner with the data.
Who books Maria. And who doesn't.
- B2B CMOs, VPs of Marketing, Heads of Growth
- Revenue operations and pipeline leaders
- Communications and PR leaders (rebrand / acquisition angle)
- AI strategy and transformation leaders
- Marketing operations and RevOps practitioners
- B2C or DTC marketing audiences
- Early-stage consumer app growth
- Generic "future of AI" panels without B2B specificity
- Pure-play SEO discussions without AI context
Book Maria for your next event
Keynotes, workshops, panels, and podcast appearances. Custom talks available for private corporate events.
Send a Speaking InquiryOr email directly: maria@mariadykstra.com