AI Visibility Guides

Your company is invisible to AI. These guides show you exactly what to fix.

8 diagnostic guides. Each isolates one AI visibility failure B2B companies hit right now and gives you the structural fix. Built on the Algorithmic Authority Stack and the Algorithmic Authority Index.

Run this now Open ChatGPT. Type: "Top companies in [your category] for [your buyer type]". If you're not listed, one of the systems below is failing. Each guide tells you which one.
Take the Free 5-Minute Test Get the $497 Snapshot

How the guides work

Each guide diagnoses one structural failure, explains the mechanism, and gives you the exact fix. New here? Get the vocabulary straight first: the difference between SEO, AEO, and GEO.

01
Diagnose
Run the diagnostic test. See exactly where your company breaks for that specific layer. Takes 10 to 20 minutes.
02
Fix
Follow the step-by-step structural fix. No theory. Specific actions with specific outcomes and timelines.
03
Verify
Re-run the diagnostic. Compare results. Or run the AI Visibility Snapshot for a complete 7-layer diagnosis in 48 hours.
Stage 1: Start Here
You don't exist

The two problems most companies have right now

If AI can't find your site or can't figure out what you do, nothing else matters. Every other fix builds on this foundation. Start here.

Why Can't AI Find My Website?

/guides/fix-ai-crawlability/
AI crawlers visit your site. They never cite you. You're producing content for a system that can't read it.
Your site may be blocking, hiding, or confusing the bots that feed AI answers. This is a structural access problem sitting underneath everything you publish. This guide shows you how to open the door.
Read the guide

Why Does AI Describe Me Differently on Every Platform?

/guides/fix-identity-fragmentation/
AI reads your website, LinkedIn, and Crunchbase and gets three different answers. It defaults to whoever is clearest. That's your competitor.
In Wave 1, 16 of 20 B2B companies showed conflicting identity signals across 5 or more surfaces. Every conflict gives AI another reason to classify you as someone else. This guide shows you how to find them and resolve them.
Read the guide
Stage 2: Go Deeper
You exist, but wrong

The structural failures hiding underneath

AI knows you exist. But it's filing you in the wrong category, citing your competitors for your expertise, or ignoring your off-site signals. Buyers are finding someone else.

Why Does AI Think I'm a Different Company?

/guides/fix-entity-resolution/
AI merges signals from every source to build a model of who you are. When they conflict, it creates a fractured entity. You become unmappable.
Wikidata, Knowledge Graph, and the full web of entity signals. This guide shows you how to force clean entity resolution so AI has one unambiguous version of your company to work with.
Read the guide

Why Does AI Put Me in the Wrong Category?

/guides/fix-terminology-collision/
You call yourself a "platform." Your competitor owns that term. AI puts you in their competitive set. Buyers searching your category find them instead.
In our 20-company study, 60% of companies appeared in AI-generated competitive sets that mismatched their actual buyer market. This guide shows you how to identify your Semantic Anchor and fix the collision.
Read the guide

Why Does AI Cite My Competitors Instead of Me?

/guides/fix-citation-authority/
Your content exists. AI has decided it isn't worth citing. The off-page signals that verify your credibility are absent.
One 2026 study (5WPR) found brands on 4 or more third-party platforms were 2.8x more likely to be cited in ChatGPT than single-platform brands. This guide builds the off-page footprint your competitors already have.
Read the guide
Stage 3: Build Authority
You exist, but don't win

The layers that separate participants from leaders

AI knows who you are and what category you're in. Now it needs to verify your expertise and find content it can actually extract and cite in buyer answers.

Why Doesn't AI Recognize My Expertise?

/guides/fix-expertise-architecture/
You have 20 years of expertise. AI can't verify a single year. It files you as a participant. Your competitors get the expert citations.
Author schema, credential structuring, and the proof signals AI needs to treat you as an authority. This guide builds the verifiable expertise infrastructure that gets you cited as the source.
Read the guide

Why Does AI Ignore My Content?

/guides/fix-citation-invisibility/
You publish. AI cites your competitor. Their content is structured for extraction and yours isn't. In Surfer's study of 10,000 Google AI Overview results, 67.82% of cited sources didn't rank in Google's top 10.
AI parses content passage by passage. This guide restructures your existing posts for answer-first extraction, raises Citation Density, and adds the schema that creates pre-packaged citation units.
Read the guide
Stage 4: Measure What Matters
You can't measure it

The metric nobody's tracking

You can't optimize what you're not measuring. And everything you're measuring right now was built for a different system. GA4 doesn't track what ChatGPT said about you this month.

How Do I Know If AI Can Find Me?

/guides/fix-measurement-blindness/
You're making AI visibility investments with no feedback loop. Most AI citations produce no referral click and land in analytics as direct traffic. What AI is doing to your pipeline stays invisible in your current tools.
This guide builds the three-layer measurement system: GA4 configuration, Share of Model tracking, and indirect signal measurement. You end up with a baseline you can compare against month over month.
Read the guide

How the guides map to the Algorithmic Authority Stack

Each guide fixes a specific failure. The Stack is sequential: a broken lower layer undermines every layer above it. Two prerequisites sit below Layer 1.

L7
Visibility Measurement
How Do I Know If AI Can Find Me? →
L6
Trust & Proof Signals
Diagnosed across the Expertise and Citation Authority guides
L5
Touchpoint Presence
Why Does AI Cite My Competitors? →
L4
Training-Ready Content
Why Does AI Ignore My Content? →
L3
Semantic Density
Why Does AI Put Me in the Wrong Category? →
L2
Expertise Architecture
Why Doesn't AI Recognize My Expertise? →
L1
Market Identity Clarity
Why Does AI Describe Me Differently? →
L0
Prerequisites
Why Can't AI Find My Website? → Why Does AI Think I'm a Different Company? →

See the full Algorithmic Authority Stack →

Original Research · Two Waves

This is measured, not asserted.

Two waves across ChatGPT, Perplexity, and Google AI Overviews. Wave 1 scored 20 companies on the structure AI rewards. Wave 2 measured four full industries: cybersecurity, industrial, healthcare, fintech.

420
layer assessments across 20 companies and 5 industriesWave 1
88 of 90
fintech startups register on no AI platform. 97.78% invisibleWave 2
74–86%
of tested vendors receive zero AI citations, across four industriesWave 2

81% of fintech rebrand queries still return the old brand name, years after the change. See the full research →

Not sure where you're broken

Most companies start here.
Because they don't know which layer is broken.

The AI Visibility Snapshot diagnoses all 7 layers in 48 hours. It tells you exactly which guide to start with so you don't fix the wrong layer first and waste three months of effort.

48-hour turnaround Exact failure layer identified Prevents wasted effort Credits toward the Audit within 30 days
Get Your Snapshot: $497