I pointed four AI visibility tools at my own site in one week. One said 0%. One said 41%. Same site, same week. The spread is not one broken tool. It is what happens when every vendor invents its own prompt set, its own competitor list, and its own definition of the metric.
Most companies have a terminology problem they’ve never named. They know their messaging feels inconsistent. They don’t know it’s a classification failure that AI can measure. Most B2B companies are deep in Semantic Drift and don’t know it because the problem is invisible to humans. we read context, fill in gaps, and understand intent. AI doesn’t. It classifies from what’s there. Learn how to recognize and fix this.
