Quick Answer Before you build the next media list, ask AI a question your client’s buyers would ask. Open the sources behind the answer. Check who wrote them, what they say about the client, and who can correct or improve that information. Earned and paidCheck what you’re buying. The same publisher can carry a reporter’s…
Maria Dykstra diagnoses why B2B companies are invisible to AI systems. She is the creator of the Algorithmic Authority Stack™ and the Algorithmic Authority Index™. The Index is the first published benchmark of AI visibility across 20 companies, 5 industries, and 3 AI platforms. Quick Answer The vendor AI names in your category usually isn’t…
The AI visibility tools I ran this month had one thing in common: every prompt set asked the market the same question, “best X tools,” in twenty phrasings. Buyers ask AI five different things, and each one changes which sources come back. A company can rank first on the list question and vanish the moment a buyer describes the job. Here are the five query archetypes, the prompts to lift, and why 25 locked prompts run three times tell you more than 100 run once.
I pointed four AI visibility tools at my own site in one week. One said 0%. One said 41%. Same site, same week. The spread is not one broken tool. It is what happens when every vendor invents its own prompt set, its own competitor list, and its own definition of the metric.
Three different events get reported as a citation drop. Rotation happens daily and means nothing. Removal is close to permanent. The diagnostic that separates them takes twenty minutes.
An AI visibility audit answers the two questions the Three-Answer Test cannot: why ChatGPT, Perplexity, and Gemini get you wrong, and what to fix first. Across 50+ B2B audits, the break is almost always upstream of content.
The Three-Answer Test is a founder visibility measurement method: one buyer-intent question, asked on OpenAI’s ChatGPT, Perplexity, and Google’s Gemini, with the three answers compared against each other. It measures whether AI recommends you when a buyer has intent, instead of whether AI recognizes your name.
B2B buyers now build shortlists inside AI systems before they visit your site or book a call. Nobody on your existing team has structural authority over how machines resolve, classify, and retrieve you. That is the gap the AI Visibility Architect fills.
Maria Dykstra is an AI Visibility Architect who has diagnosed algorithmic authority failures for 50+ B2B companies. She built global ad systems at Microsoft that drove $2B in revenue across 1B+ ads per month. She ran TreDigital for 13 years across Fortune 500s and startups. She is embedded with agentic AI companies to translate their…
Most AI citation hacks win the screenshot and lose the model memory. Live retrieval can be rented. Parametric memory has to be earned. The fix sits upstream of any query strategy.
Learn which popular hacks will hurt your AI visibility even more and what you can do to actually move the needle on AI visibility.
